Beverage / FY2008

[Market Size]

	Value  (billion JPY)	From FY2007	Volume (million case*)	From FY2007
Beer			482.7	-2.7%
Third Beer			1740.0	-1.0%
Soft Drinks (Incl. Mineral Water)			114.2	+13.8%
Mineral Water			2,515,290 (kilo litter)	+0.4%
Energy Drinks	190.0			-5.0%

* 1 case contains 20 large bins.
** Market size is by shipment value and volume.


[Market Share]

Beer

1	Asahi Beer	37.8%	37.8%
2	Kirin Beer	37.2%	37.2%
3	Suntory Liquors	14.2%	14.2%

Third Beer / Third Category Beer

1	Kirin Beer	41.7%	41.7%
2	Suntory Liquors	23.2%	23.2%
3	Asahi Beer	20.9%	20.9%

* Market share by shipment volume.

Soft Drinks

1	Coca Cola Group	29.4%	29.4%
2	Suntory Food	20.3%	20.3%
3	Kirin Beverage	11.1%	11.1%

* Market share by sales volume.

Mineral Water
1	Suntory Food	23.4%	23.4%
2	Kirin Beverage	19.6%	19.6%
3	Coca Cola Group	14.9%	14.9%

* Market share by shipment volume.

Energy Drinks
1	Taisho Pharma	40.8%	40.8%
2	Sato Pharma	11.3%	11.3%
3	Taiho Pharma	7.9%	7.9%

Source: National Diet Library Research Navi

                                                                                                                 
Research Aid:

● Who Drinks What: Identifying International Drinks Consumption by Euromonitor
Beverage consumption trends across 52 key countries for the past seven years. Per capita consumption, expenditure trends and top five brand shares for 15 beverage markets.