[Market Share]
FPD (Flat Panel Display) TV
Shipment volume in 2008 has increased 15.8% to 9,703,000 units (of which LCD TV increased 17.0% to 8,633,000 units and Plasma Display Panel TV increased 10.8% to 1,070,000 units), according to Japan Electronics and Information Technology Industries Association (JEITA).
| 1 | Sharp | 38.8% | 38.8% |
| 2 | Panasonic | 22.8% | 22.8% |
| 3 | Sony | 13.0% | 13.0% |
Digital Audio Player (Portable Media Player)
Shipment volume in 2008 has increased 9.7% to 6,800,000 units, according to Nikkei Sangyo News. Along with the newly developed multi-functional players, variety of low-priced players with limited functionality have been put onto the market recently. This has increased the replacement demands and purchases of the "second player".
| 1 | Apple Japan | 56.1% | 56.1% |
| 2 | Sony | 29.4% | 29.4% |
| 3 | Toshiba | 3.8% | 3.8% |
Blu-ray Disc Record Player
Shipment volume in 2008 has increased to 1,580,000 units, according to Nikkei News.
| 1 | Panasonic | 36.4% | 36.4% |
| 2 | Sony | 32.1% | 32.1% |
| 3 | Sharp | 30.0% | 30.0% |
SLR (Single Lense Reflex) Camera
Shipment volume in 2008 has increased 17.4% to 1,250,000 units, according to Camera & Imaging Products Association.
| 1 | Canon | 40.1% | 40.1% |
| 2 | Nikon | 39.9% | 39.9% |
| 3 | Sony | 9.2% | 9.2% |
Video Camera
Shipment volume in 2008 has increased 1.5% to 1,366,000 units, according to Japan Electronics and Information Technology Industries Association.
| 1 | Sony | 31.0% | 31.0% |
| 2 | Victor Company of Japan | 25.9% | 25.9% |
| 3 | Panasonic | 17.9% | 17.9% |
DVD Recorder
Shipment volume in 2008 has increased 18.6% to 3,820,000 units, according to Nikkei News.
| 1 | Panasonic | 35.4% | 35.4% |
| 2 | Sharp | 30.0% | 30.0% |
| 3 | Toshiba | 15.2% | 15.2% |
Digital Camera
Shipment volume of digital camera (includes SLR and compact camera) in 2008 has increased 1.1% to 11,110,000 units, according to Camera & Imaging Products Association. Shipment volume of compact camera which occupies 90% of the digital camera market dropped 0.6%, while that of SLR camera increased 17.4%.
| 1 | Canon | 20.1% | 20.1% |
| 2 | Panasonic | 15.5% | 15.5% |
| 3 | Casio | 14.0% | 14.0% |
Source: National Diet Library Research Navi
Research Aid:
JEITA (Japan Electronics and Information Technology Industries Association)
CIPA (Camer & Imaging Products Association)
