[Market Size]
Toilettries (billion JPY)
| Laundry detergents | 177.3 |
| Skincare | 112.8 |
| Toothpaste | 89.7 |
| Household | 79.7 |
| Bath products | 422.3 |
| Oral care | 143.3 |
| Toilet products | 180.4 |
| Baby care | 55.2 |
| Kitchen products | 173.4 |
| Outdoor | 20.5 |
| Insecticide | 69.3 |
| Sanitary | 410.6 |
| Sanitary paper | -* |
| Kitchen detergent | 49.2 |
| Men`s hair styling | 37.0 |
Cosmetics (billion JPY)
| Cosmetics * | 1290.1 | -0.2%** |
| Hair tonic | 33.5 | +1.5% |
| Hair shampoo and rinse | 216.9 | -0.2% |
| Men's face care | 15.0 | +5% |
| Tooth paste | 89.7 | +2.5% |
* Ratio to FY2007
[Market Share]
Cosmetics | ||||
| 1 | Shiseido | 23.6% | 23.6% | |
| 2 | Kanebo | 16.9% | 16.9% | |
| 3 | Kose | 10.1% | 10.1% | |
Hair Tonic (Hair restorer)
| 1 | Taisho Pharma | 34.3% | 34.3% |
| 2 | Kao | 19.2% | 19.2% |
| 3 | Shiseido | 10.4% | 10.4% |
Hair Shampoo and Rinse
| 1 | Kao | 25.4% | 25.4% |
| 2 | Shiseido | 20.6% | 20.6% |
| 3 | Unilever Japan | 19.0% | 19.0% |
| Toothpaste | ||||
| 1 | Lion | 30.8% | 30.8% | |
| 2 | Kao | 18.3% | 18.3% | |
| 3 | Sunstar | 16.9% | 16.9% | |
Laundry Detergent
| 1 | Kao | 40.3% | 40.3% |
| 2 | Lion | 32.3% | 32.3% |
| 3 | P and G | 26.0% | 26.0% |
Sanitary Paper
| 1 | Daio Paper | 14.0% | 14.4% |
| 2 | Nippon Paper Krecia | 12.5% | 12.5% |
| 3 | Oji Nepia | 11.1% | 11.1% |
Kitchen Detergent
| 1 | Kao | 34.9% | 34.9% |
| 2 | P and G | 31.7% | 31.7% |
| 3 | Lion | 20.5% | 20.5% |
Source: National Diet Library Research Navi
Research Aid:
● World Cosmetics and Toiletries Marketing Directory 2007/2008
Published by Euromonitor PLC
